ASTA
Definition
ASTA refers to the American Spice Trade Association, and 'ASTA colour value' is a standardized method (ASTA analytical method) for measuring the red colour extract of chilli and paprika products.
Why It Matters
ASTA colour value is a common buyer specification for chilli powder and related products, used as an indicator of pigment strength and, indirectly, product quality.
Example
A buyer may specify 'minimum ASTA 100' for a chilli powder order.
Relevant Authority / Source
American Spice Trade Association